A sponsored game (free to consumers) was developed for Nedbank, a major South African Bank, to improve and enhance their recreational education, product and service awareness, as well as overall engagement with their brand.

Users play the USSD-based game to pick and reach goals by saving and planning through prompts and thereby interact with the Nedbank brand in an engaging and educational, yet entertaining manner. Our MeMe Platform could extrapolate results on the games to compile a detailed report and database of leads for the client.

Number of players
Average minutes game time
Times branding was viewed
% player return rate