DSTV, a Satellite TV provider, required Digitata Insights to run a campaign for DSTV in Malawi. The “DSTV Football Unmatched Campaign” was run in Blantyre and Lilongwe, the two major cities in Malawi. The cell towers in both the cities were activated and the “discount lookup” mobile reach channel was used to disperse the marketing message.

A total of 259 457 messages were sent for the duration of the campaign and a total of 6141 unique leads were generated for the campaign.

Messages sent
Unique leads