Cellphones a powerful tool to assist NGO campaigns

By Henk Swanepoel, published in Sowetan Live: Opinion, 13 February 2018.

For many in the developing world, their only support and, often, life-line is a non-governmental organisation (NGO). Amid widespread poverty, disease, political instability and conflict, particularly in North, West and Central Africa, NGOs have become the primary source of support.

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Hyper-personalisation to ‘me-commerce’: The year of mobile engagement

By Henk Swanepoel, published on The Media Online, 7 February 2018.

A powerful marketing trend has emerged at the confluence of mobile technology and digitisation. Advances in back-end systems that are enabled by artificial intelligence (AI), big data, analytics and machine learning algorithms have revolutionised the way brands are able to engage with consumers via front-end web and mobile interfaces.

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Gamification offers huge opportunities for brands

By Lynette Dicey, published by Financial Mail, 19 January 2018

Online gaming is a growing industry globally. According to futurist and game designer Jane McGonigal around 2.6bn gamers worldwide spend an average of an hour a day playing games online.

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Digitata Insights partners with Ntare Insights in Rwanda

Published by Amplifier, 20th November 2017

Pan-African mobile intelligence and digital media provider, Digitata Insights has extended its footprint on the continent by appointing management consulting firm Ntare Insights as its preferred partner in Rwanda. The two companies wasted no time in establishing their presence in the market, successfully implementing a local mobile awareness campaign for Coke Studio in the country.

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The true state of mobile marketing in Africa

By Henk Swanepoel, originally published in Financial Mail, 14 July 2017

“This is Africa” (TIA) is an expression you’re likely to encounter a great deal on the African continent, and for good reason – it’s a truism. In general, TIA is a term showing the uniqueness of the challenges and the environment facing those who live and work in Africa. It is also an adage that brands and marketers who aim to penetrate and grow within the complex African market would do well to consider, especially as it relates to mobile.

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Maggs on Media: USSD-based Gamification

Published by eNCA, 3 April 2017

Digitata has executed a number of interesting campaigns aimed at feature phone users to measure the impact and reach of what is called USSD-based gamification.

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