By Henk Swanepoel, published on The Media Online, 7 February 2018.
A powerful marketing trend has emerged at the confluence of mobile technology and digitisation. Advances in back-end systems that are enabled by artificial intelligence (AI), big data, analytics and machine learning algorithms have revolutionised the way brands are able to engage with consumers via front-end web and mobile interfaces.
By Lynette Dicey, published by Financial Mail, 19 January 2018
Online gaming is a growing industry globally. According to futurist and game designer Jane McGonigal around 2.6bn gamers worldwide spend an average of an hour a day playing games online.
Published by Amplifier, 20th November 2017
Pan-African mobile intelligence and digital media provider, Digitata Insights has extended its footprint on the continent by appointing management consulting firm Ntare Insights as its preferred partner in Rwanda. The two companies wasted no time in establishing their presence in the market, successfully implementing a local mobile awareness campaign for Coke Studio in the country.
Published by Media Update, 26 October 2017
Digitata Insights has received global recognition for its ‘Mastercard Masterpass’ mobile gamification campaign, winning a Silver trophy at the 2017 Mobile Marketing Association (MMA) EMEA Smarties Awards.
By Henk Swanepoel, originally published in Financial Mail, 14 July 2017
“This is Africa” (TIA) is an expression you’re likely to encounter a great deal on the African continent, and for good reason – it’s a truism. In general, TIA is a term showing the uniqueness of the challenges and the environment facing those who live and work in Africa. It is also an adage that brands and marketers who aim to penetrate and grow within the complex African market would do well to consider, especially as it relates to mobile.
Published by IT News Africa, 28 October 2016
Mastercard in collaboration with Digitata Insights, recently launched a gamification campaign to educate South Africans on the benefits of making safe, secure and fast payments with Masterpass, the global digital payment service from Mastercard.