Published by Media Update, 26 October 2017
Digitata Insights has received global recognition for its ‘Mastercard Masterpass’ mobile gamification campaign, winning a Silver trophy at the 2017 Mobile Marketing Association (MMA) EMEA Smarties Awards.
By Henk Swanepoel, originally published in Financial Mail, 14 July 2017
“This is Africa” (TIA) is an expression you’re likely to encounter a great deal on the African continent, and for good reason – it’s a truism. In general, TIA is a term showing the uniqueness of the challenges and the environment facing those who live and work in Africa. It is also an adage that brands and marketers who aim to penetrate and grow within the complex African market would do well to consider, especially as it relates to mobile.
Published by IT News Africa, 28 October 2016
Mastercard in collaboration with Digitata Insights, recently launched a gamification campaign to educate South Africans on the benefits of making safe, secure and fast payments with Masterpass, the global digital payment service from Mastercard.
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